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Rural Small Business – Up and down feelings depending on sales

Date: September 25, 2020
Author: Holger Loecker, Owner, Second Nature Aquariums

When you are genuinely interested in your work it’s so much easier to hang in there, to learn new things and provide a good service for your customers. I’ve always had an interested in biology, ecology and the animal world.

I studied Biology and specialised in Entomology, Ecology and Taxonomy in my home country of Austria. I then moved to Orange in 2003, working for the Department of Primary Industries (DPI).

I started Second Nature Aquariums as a maintenance business with a friend in 2009, where we would clean fish tanks and fix any issues clients were having. In 2011, I took over the business and ran it next to working at DPI for a couple of years.

I2015, I made Second Nature Aquariums my full-time job. I am loving the change! We are still a maintenance business, but now also sell fish, tanks, filters and more. We’ve been in the main street of Orange since 2017, which is great exposure, we have people pop in all the time.

The best thing and worst thing about running a rural small business

The best thing about running a small business is that we’re in a small community. You get to know nearly everyone, and you can make a difference. I like getting to know people and hearing how their tanks and fish are going. They always pop back in for advicenew ideas or supplies.

Being a sole trader, you can make decisions and get things done. You don’t need to wait for somebody to make them for you and tell you what to do. get to set my hours around my family obligations.

The worst thing about small business is maintaining an online presence. You can find yourself working 24/7 answering questions if you’re not careful. There isn’t much downtime.

The effect of COVID-19 on my business

The shop was open during the initial lockdownbut customer numbers declinedWe followed the guidelines and could only have four customers in the shop at any one timeWe were unable to visit customer’s homes for maintenance which also had an impact on cash flow.

Since the restrictions lifted, customers are returning, and we have started our maintenance service up again. We’ve also gained some new customers too.

We looked for more viable options during lockdownso we increased our activity on FacebookWe also offered free delivery in the Orange area in our online ordering system.

Looking after myself and my team

Being a small business ownermy feelings are always up or down depending on sales during the weekDuring COVID-19felthis even more profoundly. Sometimes it was hard to call staff in, as there was not much turnaround, and it was demoralising. There is always work in the shop with water changes and looking after the fish, but without cash flow it made it tricky sometimes. But I tried to provide the same number of hours for staff where possible.

A key thing for me is involving my staff in the processes of running the businessWe have lunch and coffee together at the shop and we always have a good laugh. I provide training in different aspects of the business to get staff interested in the work they are doing. It’s been a good method for me to keep positive and keep going. With work I love doing, family time and some alone time with movies and my feet up, I’ll be ok.

About Holger Loecker

With over 35 years in aqauristics and fish keeping, Holger Loecker is the owner of Second Nature Aquariums in Orange NSW.  Holger has a Master of Biology, specialising in Entomology, Ecology and Taxonomy from the University of Graz in Austria. He was a researcher at the University of Sydney and Charles Sturt University. Holger is passionate and knowledgeable about fish keeping and is always happy to provide guidance and share expertise with his customers.

The views, thoughts and opinions expressed in this blog belong solely to the author, and not necessarily to the CRRMH or Everymind. We do not seek to promote or endorse the individual or business associated with this blog.


If you have any concerns about yourself or a loved one, mental health and crisis support is available.
Lifeline- call 13 11 14 (24/7) or chat online (7 pm – midnight AEDT, 7 nights)
Beyond Blue Coronavirus Mental Wellbeing Support Service – 1800 512 348 (24/7)

Need advice? Ahead for Business can help small business owners take action on their mental health and wellbeing.

We are working with Everymind to encourage small business owners in rural NSW to prioritise their mental health. We are currently seeking small business owners to interview in our Wellbeing in Rural Small Business project. We need to know what you need so we can better support you! Learn more about our Wellbeing in Rural Small Business project or contact Kris.Gottschall@newcastle.edu.au.

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